What is a DMM in Merchandising? A Divisional Merchandise Manager (DMM) is a senior-level executive in the retail and merchandising industry responsible for overseeing the strategic direction, product assortment, and financial performance of a specific division or category within a company. This role is crucial in aligning merchandising strategies with broader business goals to drive profitability and customer satisfaction Key Responsibilities of a DMM Strategic Planning Develop and execute merchandising strategies that align with company objectives. Forecast market trends and consumer demand to guide product selection. Product Assortment & Selection Curate product lines that meet customer needs and enhance brand identity. Ensure optimal mix of products across stores or platforms. Vendor & Supplier Management Negotiate contracts and build strong relationships with suppliers. Secure exclusive merchandise and favorable terms. Financial Oversight Manage budg...